Kids’ lunchboxes are full of processed, preservative-filled stuff. So we helped Tillamook fight against junk, and inspire moms to get back to real food in time for back-to-school. 

In social, we generated unique recipes to help moms produce lunchboxes inspired by real food. In addition, we created a post targeted in opposition of our main lunchbox competitor to show the contrast between real and processed foods. 



Agency: 72andsunny
Creative Director: Jason Ambrose
Jr. Designers / Art Directors / Social Makers: Fabienne Wente & Laura Beck
Jr. Writer / Social Maker: Hilary Smith