Kids’ lunchboxes are full of processed, preservative-filled stuff. So we helped Tillamook fight against junk, and inspire moms to get back to real food in time for back-to-school.
In social, we generated unique recipes to help moms produce lunchboxes inspired by real food. In addition, we created a post targeted in opposition of our main lunchbox competitor to show the contrast between real and processed foods.
Art Directors / Stop Motion Artists / Paper Artists : Fabienne Wente, Fairfax Buchanan Banks, Belinda Rodriquez
Illustrator : Jared Woods
Copywriter: Ernesto Campabadal